品牌故事
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  • VERAGE诞生于1958年，由来自英国马具世家的William Moore在曼切斯特创立。20世纪50年代，英国年轻人之间刮起旅行风潮，同样酷爱远行的William认为，当时古板笨重的老式皮箱并不适合年轻人。1957年的一次环欧之旅，让William对旅行箱改良方向渐有心得。返回曼切斯特后，依托代代相传的精湛工艺，他在隔年设计制作出首款属于年轻人的旅行箱，并以爱马名字「VERAGE」为其命名，意喻“年轻有为，一往无前”。
  • 以质轻、耐用、简洁为根基的VERAGE旅行箱一经推出，马上受到当地年轻人的喜爱。此后六十余年的远行中，VERAGE先后和全球86个国家及地区的年轻人结伴远行。2020年，VERAGE向千万远行客发出全新品牌号召「与我远行」，开启新的旅程。
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  • In 1958, VERAGE was founded in Manchester by William Moore, who was born to a family of harness crafters. In the 1950s, a travel craze caught on among young people in UK, and William, who was also a travel lover, thought the old-fashioned and bulky leather trunks were not suitable for young travelers. Later in1957, a trip across Europe shed some light. After returning to Manchester, in the next year, he designed and made a suitcase targeted at young travelers, by leveraging the exquisite craftsmanship handed down in his family, and named it VERAGE after his beloved horse, which means “Young Winner, Fearless Fighter”.
  • Featuring lightweight, durability and simplicity, the first collection of VERAGE suitcases soon won over local young consumers. Since then, VERAGE has accompanied young people across 86 countries and regions in their trips for more than 60 years. In 2020, VERAGE launched a new campaign Go Far with Me and embarked on a new journey with millions of travelers across the world.